Creative Instore Solutions was awarded Silver at the recent POPAI UK & Ireland Awards in the category ‘Grocery & General Merchandise – Permanent Display’ for their point of purchase display for Kellogg Marketing & Sales Co (UK) Ltd.

The display housed Single Serve Portion and Loose cereal tubs for sale across multiple target routes including education centres, hotels, quick service restaurants and universities.

Capitalising on the drive for quick access to nutritious and healthy snacks on-the-go, the modular units were designed to help retailers increase sales for self consumption, single serve and loose breakfast cereal at different consumer purchase points. The modular units housed some of Kellogg’s most iconic brands including: Crunchy Nut, Fruit ‘n’ Fibre, Cornflakes, Special K and Coco Pops. The units catered for both counter top and shelf opportunities within the singular tray and tub design.

“The small footprint combined with the progressive feel to the design gave us a real point of difference in the trade. These factors and the flexibility of the system resulted in an extremely positive reception by our customers,” said Caitlin Alsop, Category Operations Executive, Kellogg Company.

“This award win is testament to the excellent work of our team at Creative Instore and to our collaborative working relationship with Kellogg’s,” added Steve Howell, MD, Creative Instore Solutions. 

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