Schweppes has appointed Creative Instore Solutions to create an off-premise display unit that has shown to drive a sales uplift of 50-100% during the Easter holidays.  By producing this off-premise display promotion, Schweppes are creating opportunities for retailers to maximise the seasonal opportunity for their mixer products and increase sales of full margin product that goes directly to increasing the retailers bottom line.
 
“Schweppes primary objective for the grocery route was to bring more visibility for the product off-premise.  They  know that by doing this during the Easter and Christmas holiday periods, in particular, they can achieve a sales uplift between 50-100% depending on the store.” said Steve Howell, MD, Creative Instore Solutions.

Mixer products such as tonic, soda water, ginger ale and lemonade are the focus for the unit, created by Creative Instore Solutions, which will display both the 300ml and the 1250ml bottles.  
 
For retailers, this is a golden opportunity to reap the full benefit of ‘full margin’ sales.  By positioning the ‘full margin’ products off-premise at an opportune time (holiday period), additional revenue opportunities are created for both the brand and retailer.
 
Taking advantage of product bundling is also a key driver in boosting impulse purchase at point of sale. The mixers will be cross-promoted with Nobby’s products, as results show a spike in sales when merchandised together.
 
The Schweppes quarter pallet display unit is an ideal merchandiser for the Schweppes brand as they are durable and flexible to hold the heavy bottle product and can be shipped to the store fully stocked, ready to go.  The plastic design with easy-to-update graphics enables Schweppes to use the display again for the next promotion or hold onto the real estate in store by changing the graphics from the Schweppes Easter holiday promotion to a Cottee’s ‘back to school’ promotion.
 
Additionally, artwork with a clear ‘call to action’ based on the strong brand awareness for Schweppes attracts consumers to prompt the impulse sale.
 

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