Background

Creative Instore has worked extensively with Microsoft and the retailers to develop permanent and temporary display options for the Microsoft Vista & Office 2007 launch.

Strategy

The objectives for this project included ensuring that the designs and materials were fashionable and functional enabling the materials to be tailored to various retail situations from front of store, through to inline claddings and counter top locations.

Results

Creative Instore and Microsoft rolled-out to some 1200 locations within six weeks. Early sales data indicate an uplift in the attachment rate to hardware devices. Importantly the design and execution of the display package has increased the sales and awareness of their new product & has enabled the product to maintain prime store positions.