The Cadbury Seasonal Quarter Pallet is a semi-permanent display unit for supermarkets, convenience and petrol destinations, designed to remain in-store throughout seasonal changes of product. Imagine with Christmas fast approaching, as a retailer rather than get rid of that extremely successful merchandising display from the last promotion, all you need do is change the graphics. Fast, effective and simple. As well, the Cadbury Seasonal Quarter Pallet is generic for use across multiple brands within the Cadbury’s range, and can be changed according to the store’s or Cadbury’s requirements every time.
Traditionally these types of in-store display units have been made from cardboard as a one off item. Every change of season and promotion the units would need to be redesigned, manufactured, packed and shipped with the old units recycled or destroyed. The life cycle of a cardboard unit on site is also traditionally short, due to the effects of in-store wear and tear. The Cadbury Seasonal Quarter Pallet is made from recyclable and reusable Polypropylene, which is stronger and longer lasting, being able to be used year in and year out.
The Cadbury Seasonal Quarter Pallet is designed using units that snap together in different configurations to suit multiple locations within the same store. Therefore it can be used either below counter height or as a full 5 tier display, which is either stand alone or in multiples for branding impact.
Traditionally Cadbury’s have used separate locations for manufacturing, warehousing and merchandising their products. The brief to Creative Instore Solutions included the need to bring all three stages together to effectively reduce time, double handling, transport costs and obsolete packaging that was only needed for transportation.
CIS’s innovative solution was to make the Cadbury Seasonal Quarter Pallet part of the manufacturing system, where product is placed directly in the pallet shelf from its production line, with the shelves then built into a modular rack and stored ready for shipment. The stock and merchandising materials are also shipped with the quarter pallet, reducing merchandising time in store.