While the original brief came from another client; Pacific Magazines, the project saw CIS, Pacific Mags and Woolworths working hand in hand through the develop stage to ensure the projects success.
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WINNER! 2008 POPAI GOLD Display of the Year (Semi-Permanent) and GOLD Convenience & Route Stores (Semi-Permanent)
The brief from our Client PepsiCo Australia was to design a revolutionary modular racking system that delivered a superior, more flexible system to their customer.
WINNER! 2008 POPAI SILVER Services & Lifestyle Providers (Permanent) Cadbury Schweppes asked CIS to take the internationally recognised and much loved Chupa Chups display to a new level, in line with the 50th birthday celebrations for this iconic sweet.
Creative Instore has worked extensively with Microsoft and the retailers to develop permanent and temporary display options for the Microsoft Vista & Office 2007 launch.
The Cadbury Seasonal Quarter Pallet is a semi-permanent display unit for supermarkets, convenience and petrol destinations, designed to remain in-store throughout seasonal changes of product.
The brief from our Client Cadbury Schweppes was to create a permanent display that was engaging to the shopper, whilst portraying the honest, no gimmicks, and simple approach of the new brand positioning.
Pepsico (Australia) had a merchandising requirement to develop a small footprint display vehicle designed to suit Grocery express checkout locations for their Smiths 50g chip range. By generating a lift in grocery sales, Pepsico would also increase the retailers “snack” profitability.
The licensed channel was identified in research as under performing in snack purchases versus the intention to purchase. Customers who purchased in a licensed store intended to eat or snack when consuming alcohol they had just purchased– yet only 4% purchased snack products in the licensed channel where they had bought the alcohol.
Pernod Ricard had identified opportunites to widen the placement and increase the exposure of its mini wine range through licensed off premise outlets. When ranged the products were not easily recognized in store and were not tempting consumers to trial. In addition Pernod Ricard had difficulty gaining exposure at or adjacent to the counter or point of sale.
"The Creative Instore team goes the extra mile not only providing PepsiCo solutions to the merchandising brief, but als..." Debbie Schubert -Trade Marketing Manager, PepsiCo Australia