You might have watched the show Mad Men on TV or DVD. If you haven’t, it is set around a US advertising agency in the 1960’s. What struck me most from the show is how much time agency folks spent with their clients understanding their needs and requirements. Nowadays we are so caught up with our computers, phones and everything else that we sometimes underestimate the value of face-to-face conversations with the client.
CIS recently conducted our Innovation Day with Red Bull in Austria and it was fabulous to be able to listen to their needs and be involved in what they are trying to achieve. Similarly, the Smiths Golden Triangle unit came about after we sat with the client and assessed what is making people reach for their products.
We pride ourselves in not just delivering on brief, but understating client needs and going one step further to innovate for maximised return-on-investment. At CIS, we know that great design comes from listening to people and clients. And this year, be it Perth, Hong Kong, Atlanta, New York, Australia, Holland or India, we look forward to meeting you and innovating together.
Thanks for reading, and see you in-store soon.
Steve Howell
Managing Director
Contact
Steve Howell
Email: Steve@creativeinstore.com.au
Tel: +612 9485 0000
1 Tepko Road|
Terrey Hills NSW 2084
Australia
www.creativeinstore.com
Last word
I’m glad I practised my elevator pitch before going overseas as I got to deliver it to none other than the great Sir Richard Branson in London when I bumped into him at a restaurant. It is always awe-inspiring and humbling to meet someone like him; but what amazed me most was how down-to-earth he is.
I think I convinced him about the beauty of POP. So will we see one of our units on board their flights? You never know! Stay tuned and you’ll find out.
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